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Discover exclusive projects and jewellery collections curated by Liza Urla. Yo​ur private jewellery expert is here for you.


Liza Urla was born in the Far East of Russia and has lived in NYC, Vienna, and is now based in London, working as a creative director, model, content creator, jewellery advisor, and brand ambassador for fine jewellery and haute couture brands. She is the creator of a digital storytelling jewellery platform called GEMOLOGUE.COM. As the co-founder of the innovative creative agency, GEM Kreatives, Urla is also involved in developing campaigns for designers in the jewellery industry, and curates special projects via Her jewellery journey began as a gemmology student at the Gemological Institute of America (GIA) in 2009, and she is considered one of the most influential personalities in the jewellery world. She has published the first street style book dedicated to jewellery called, “GEMOLOGUE: Street Jewellery Styles & Styling Tips.” Her work has been acknowledged by the Financial Times, the New York Times, Vogue and Harper’s Bazaar.

GEMOLOGUE.COM, a dialogue about gems, launched in 2009 and is a digital storytelling window of Urla’s journey shown through carefully curated fine, costume and vintage jewellery in a lifestyle and travelling context, bringing together creative photography and writing. Urla has collaborated with over 500 jewellery brands in the Americas, Europe and the Middle East including Chanel, Van Cleef & Arpels, and Bulgari. Some of the topics covered on GEMOLOGUE include ethical sourcing and respect for craftsmanship in all types of jewellery from beaded jewellery in Africa to marquetry jewellery in Brazil to high jewellery in Paris. Urla also represents the jewellery industry as a judge of prestigious jewellery design awards, selecting the designers she feels stand out as potential stars of the future.